Blogs

Word Wall

Copywriting, blogging, non-fiction and creative writing


Word Wall explores all aspects of writing, mostly copywriting, with the odd detour into advertising and marketing.

Blogging gives me a venue to chat about my work, share my experiences, offer advice and maybe give you ideas and inspiration for your own writing.

If you'd like to contact me with any questions, comments or feedback, please email me.

Copy Cook

Professional writer, amateur gardener, experimental cook


As a keen gardener, I grow a lot of my own produce. I've written extensively on the subject of gardening and nature for My Weekly magazine.

Gardening is a constant battle against flooding, claggy soil, blackfly, slugs and snails. (It is for me, anyway!)

Sweet Potato Chips with Cayenne Pepper

Sweet Potato PlantThe sweet potato is native to the tropical regions of the Americas and is only distantly related to the potato family. Therefore, it’s not the easiest plant to grow in our climate!

Sweet potatoes will not survive in cold temperatures. If you attempt to grow them outdoors in the UK, you’ll need moisture-retentive, free-draining soil and a sheltered, sunny spot.

How to grow sweet potatoes

5 reasons why your business needs a blog

Blog Statistics 2017A survey from Technorati has found that consumers often turn to blogs when they’re looking to buy something and rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions.

This is behind retail sites at 56% and brand sites at 34%.

Here are five other compelling reasons for companies to communicate with their customers via a blog:

1) Companies who blog receive 97% more links to their website*

Salt and Pepper Squid

I’ve recently been experimenting with salt and pepper squid. I’ve practised a few times now, and I’m starting to get the hang of it. I used prepared squid from the fishmonger as it’s much easier than having to get rid of all the membrane yourself. If you do want to use whole unprepared squid, here’s a link to a useful short video on its preparation:

How to clean, prepare and cook squid

Is blogging old hat?

BloggingHow blogging has changed


Possibly the term ‘blog’ has become outdated, but the reality is that blogging is as popular as ever but under a new guise.

The blog has progressed into new formats and is being given new labels to make it sound more contemporary.

The word blog originally comes from the term 'web log’ and was traditionally an online journal by a single person.

Nowadays, the noun ‘blog’ is described by the Oxford English Dictionary as:

Hot and Sour Soup

Hot and Sour SoupAfter preparing an oriental feast last night to celebrate Chinese New Year, here’s a rough guide to making hot and sour soup – and cheating by using a soup paste sachet. I make this soup differently every time, depending on what ingredients are available.

Ingredients

1 litre chicken stock
1 sachet of hot and sour soup paste
Shitake mushrooms
Cubes of tofu
Sliced bamboo shoots
Garden peas
Prawns (optional)
A few chopped finger chillies if you like it hot
Couple of cloves of finely chopped fresh garlic

Does your email marketing hit the target?

Email MarketingA few stats about email marketing:

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.*

Emails with personalised subject lines are 26% more likely to be opened.**

Emails are an inexpensive and fast way to reach a lot of people with not much effort. However, our in-boxes fill up pretty quickly on a daily basis, so there’s competition for attention.

Here are a few pointers to help your emails stand out from the rest.

A trustworthy subject line

Eggs or Anarchy

A book I’d recommend is Eggs or Anarchy by William Sitwell. It tells the story of how Lord Woolton, Minister for Food, kept Britain fed during the Second World War.

With the public having to manage on limited rations, it was Lord Woolton’s job to use his wits to stop black market profiteering and bring food to shelves of the country’s larders. One of Lord Woolton’s initiatives was to create recipes to help people maintain a nutritious diet, despite the shortages of many foods, particularly meat.

Woolton Pie

Grammar rules

Traditions not rulesFun and informative article in the Guardian by Penny Modra and Max Olijnyk from Melbourne writing studio the Good Copy on Ten everyday grammar mistakes you might be making.

I especially enjoyed number two:

Mistaking ye olde conventions for rules

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