Michelle's blog

Copy Cook: the missing link between copywriting and cooking

Copywriting and cookingEarlier this year, I started a new blog called Copy Cook. It’s a fun blog that combines my love of gardening with my love of eating. Readers can follow my progress as I attempt to grow my own produce and try out new recipes.

Where do you find writing inspiration on a dull day?

Writing InspirationFrom Devon last month to Cumbria this month and the beauty of the Lake District.

I wandered lonely as a cloud
That floats on high o'er vales and hills,
When all at once I saw a crowd,
A host, of golden daffodils;
Beside the lake, beneath the trees,
Fluttering and dancing in the breeze.


How to write local and family history

Writing local and family historyA Morrisons supermarket has been built on the spot where the Exmouth Junction engine shed once stood. There are no clues left on the newly tarmaced Prince Charles Road, Exeter to tell of its railway past. Certainly no traces of the dirt and grime of the steam engines once housed there.

Word Wall is one: 12 months of blogging

12 months of BloggingAs it’s been a year since I started this blog, I thought I’d take the opportunity to review the last twelve months and share some of the responses I’ve received and observations I’ve made over the course of the year.

From conservation to copywriting

Writing Magazine – Conservation to CopywritingYes, that's me, smiling from the pages of Writing Magazine Members' News section. It was lovely to be included in the October issue.

I won't bore you will the details as the column is a longer version of my Carnivals, conservation and copywriting post.

How to work with a copywriter

Working with a copywriterI’ve recently become a member of The Professional Copywriters’ Network, an organisation set up to bring UK-based commercial copywriters together and promote professional standards within the industry. The PCN are championing realistic pricing for copywriting services and have been brave enough to include a recommended rates page that has stirred up a healthy (and useful) debate amongst copywriters.

What’s the difference between print and web copy?

Web copy and print copyThey're not as dissimilar as you may think.

Any decent copy needs to know where it's going, who it's trying to reach and what it wants to achieve.

Visually, it has to be easy on the eye. Long reams of unbroken text will have the reader clicking away in fright or throwing your carefully worded leaflet into the bin.

Trying to write for the web can result in bad copy

Carnivals, conservation and copywriting

Copywriting, conservation and carnivalsThis Saturday, I'll be driving a small orange tractor (towing a sailing boat covered in bunting) along Fleet High Street in front of crowds of people. Oh, and I'll be dressed as the ship's captain.

It could be worse. Last year I was dressed as a ballerina, in feathers and a tutu (not an outfit I would generally recommend for tractor driving). We were trying to recreate Swan Lake. You see, the theme was Prince and Princesses, and we're a Pond Society, anyway...

Don’t take that tone of voice with me

Tone of voice in copywritingWhy the sound of your voice matters in writing

Words and the way you use them should reflect the type of relationship you have, or would like to have, with your intended reader. Your tone of voice is an indicator; a pointer towards the nature of your business and a signal of how you would like to be perceived.

Put it this way, flippant remarks and matey humour don't go down well in banking or healthcare. In these areas, trust and reassurance should be conveyed in every sentence, whether spoken or written.

How SEO can damage your website

SEO and CopywritingGoogle recently announced plans to penalise sites with too much SEO. So how exactly do you over-optimise your optimisation?

Let’s start with Wikipedia’s explanation of SEO:

Search Engine Optimisation considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

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