Michelle's blog

Word Wall

Copywriting, blogging, non-fiction and creative writing


Word Wall explores all aspects of writing, mostly copywriting, with the odd detour into advertising and marketing.

Blogging gives me a venue to chat about my work, share my experiences, offer advice and maybe give you ideas and inspiration for your own writing.

If you'd like to contact me with any questions, comments or feedback, please email me.

5 reasons why your business needs a blog

Blog Statistics 2017A survey from Technorati has found that consumers often turn to blogs when they’re looking to buy something and rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions.

This is behind retail sites at 56% and brand sites at 34%.

Here are five other compelling reasons for companies to communicate with their customers via a blog:

1) Companies who blog receive 97% more links to their website*

Is blogging old hat?

BloggingHow blogging has changed


Possibly the term ‘blog’ has become outdated, but the reality is that blogging is as popular as ever but under a new guise.

The blog has progressed into new formats and is being given new labels to make it sound more contemporary.

The word blog originally comes from the term 'web log’ and was traditionally an online journal by a single person.

Nowadays, the noun ‘blog’ is described by the Oxford English Dictionary as:

Does your email marketing hit the target?

Email MarketingA few stats about email marketing:

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.*

Emails with personalised subject lines are 26% more likely to be opened.**

Emails are an inexpensive and fast way to reach a lot of people with not much effort. However, our in-boxes fill up pretty quickly on a daily basis, so there’s competition for attention.

Here are a few pointers to help your emails stand out from the rest.

A trustworthy subject line

Grammar rules

Traditions not rulesFun and informative article in the Guardian by Penny Modra and Max Olijnyk from Melbourne writing studio the Good Copy on Ten everyday grammar mistakes you might be making.

I especially enjoyed number two:

Mistaking ye olde conventions for rules

Passed or past?

Passed or pastThe word past, unlike passed, has many different functions. It can be an adjective, noun, adverb and preposition:

Noun
That approach hasn’t worked in the past
Preposition
The man rushed past her
Adverb
He saw a car going past
Adjective
She is a past president

The word passed is the past tense of the verb to pass:
I pass (present tense)
I passed (past tense)

Christmas crackers

Left Right Joke

Cactus joke

Your Teacher joke

The perils of clickbait

Clickbaitnoun: clickbait
Online content of a sensational or provocative nature, whose main purpose is to attract attention and draw visitors to a particular web page. An eye-catching link on a website that encourages people to read on. Often paid for by the advertiser. Paid clickbait generates income based on the number of clicks.


Producing shareable content is one thing. But is creating a scandalised headline to drive traffic to your website a viable way of attracting prospects to your business?

Five ways to write responsively

Responsive copyIn 2014, our data revealed that 30% of all searches came from a mobile device while in the year to date this has increased to over 60%. In response to this, Google is changing its search algorithm to reward sites that are mobile optimised.
Source: thenextweb.com

In April this year, Google started to roll out the first phase of mobile-friendly updates to its search algorithm. What this means is that mobile-friendliness will influence a site's ranking in search results, and pages designed for large screens only could see a decrease in their rankings.

Pause before editing

Pause before editingI found a cherry tomato in my welly this morning. It was redder than the ones that hadn’t rolled off the windowsill to hide in my footwear.

Rather than putting all the other tomatoes in my wellies to ripen, which has obvious risks, I’ve shut them away in a draw to mature. I take the same approach with my writing, particularly if it’s a lengthy piece.

Take a breather

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