Blogs

The Perfect Poached Egg

Poached EggI’ve experimented with a variety of ways to poach eggs over the years and only recently have I discovered a process that really works.

Many egg poachers have been discarded along the way, and I’ve tried a fair few. The problem with placing an egg into a cup of any sort is that it doesn’t cook evenly. The water around the cup heats up and the edges of the egg harden while the white surrounding the yoke stays clear and runny. Then the egg inevitably sticks to the cup when you try and get it out.

The failed attempts

Proofreading and copy editing - what's the difference?

Proofreading and copy editingI’ve been doing plenty of both recently – but what’s the difference between the two?

Proofreading

Proofreading is the process of reviewing text and correcting spelling, punctuation and grammatical errors.

The spelling and grammar check feature on Word is certainly a useful tool. However, it’s not 100% accurate as it doesn’t pick up on certain grammatical anomalies and can become confused by sentence structures.

Copy editing

Keep on blogging

Keep on bloggingMaintaining a blog can be hard work, and you’re bound to run out of steam occasionally. You may start off with plenty of enthusiasm and ideas, but after a few years or even a few months, you can start to feel your interest wane.

It’s important to remember why you started your blog in the first place in order to keep the momentum going.

Why blog?

Syrup Chips and Lion’s Mane Mushrooms

Lion's Mane MushroomsThe start of this month saw a trip to Dawlish in South Devon.

While I was there, I tried two very different delicacies. One was syrup chips and the other Lion's Mane mushrooms – both were slightly sweet and didn’t taste as you’d expect.

Punchy press releases

Press ReleaseAs with any piece of writing, think about your audience.

Press releases are a great way to obtain free advertising. But, and it’s a big but, an editor or journalist will only publish something that’s sure to appeal to their readership.

Therefore, you need to target your press release to their publication. Whether it’s a local newspaper or trade journal, familiarise yourself with their usual content. You’re more likely to be successful with a well-directed submission than sending the same press release to all and sundry.

Chickpea Curry

Chickpea CurryChickpeas are great in curries; see my recipe for Cauliflower and Chickpea Curry. They have a lovely texture and carry spices well.

Chickpeas are also one of the healthiest foods around.

A little light optimisation

SEO KeywordsGreat copy will result in higher readership of your website or blog and shareable content will spread the word.

Do you need to worry about SEO?

Well-written content that’s aimed at your target audience will naturally give your web pages the keywords they need for the search engines. However, there’s nothing wrong with a little light optimisation.

After all, you want to make sure your pages are found by the right people.

Here are a few general SEO tips
 

Smoked Salmon Pate

Smoked Salmon PateFollowing on from the success of my Sardine Pate starter, I found this very similar recipe for smoked salmon pate on the BBC Good Food website.

As mentioned, my weakness is deli-style snacks, and I’ve been looking for healthier alternatives to salamis and other fat-laden nibbles.

Why a white paper?

​White papers are authoritative guides or reports whose origins stem from their use as government policy documents. Since the ‘90s, they’ve been commonly used as marketing or sales tools.

A white paper sits somewhere between a short brochure and a long article. Its long form content can be used to explain new technology or detail the workings of a product.

A white paper should outline a situation or problem, then go on to explain how to resolve the issue. It shouldn’t include sales jargon or marketing-speak. It should contain facts and possibly figures.

Carrot and Ginger Soup

Carrot and Ginger SoupThis is a great lunchtime soup I found on All Recipes UK: Carrot and Ginger Soup.

The ginger makes it both warm and refreshing - a cheap, simple year-round dish. Ginger has many healthy properties. It’s been used to ward off cold and flu symptoms, aid digestion and relieve nausea.

Ingredients

1 tablespoon olive oil
1 finely chopped onion

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