A little light optimisation

SEO KeywordsGreat copy will result in higher readership of your website or blog and shareable content will spread the word.

Do you need to worry about SEO?

Well-written content that’s aimed at your target audience will naturally give your web pages the keywords they need for the search engines. However, there’s nothing wrong with a little light optimisation.

After all, you want to make sure your pages are found by the right people.

Here are a few general SEO tips

  • In your web copy, think about the keywords your potential customers are likely to use to find you. In my case, copywriter, web writer, press release writer, blog writer, etc. A number of my potential clients may also want to deal with someone locally, so I can always throw in my location, Farnborough, Fleet, Hampshire.
  • Include a significant keyword in the headline of your blog post that’s relevant to its topic. Try to incorporate some supporting keywords in the body of your text. Remember, it’s the title of your post that will be shared as a link on social media networks.
  • Subheads have some SEO benefit – include keywords in them if they’re a natural fit and help the flow. Subheads are useful for breaking up large volumes of text and guiding your reader through your copy.
  • A simple way to increase keyword density is to tag your images. Alt text provides an easy opportunity to add keywords to your site. (The words should, of course, be relevant to the image.)
  • Internal links not only point visitors to related content on your site, they also bring SEO benefits. Plus, they enable you to utilise keywords as their anchor text (the words or phrase you use as the link to the associated page on your site).

These are just a few SEO pointers to bear in mind. But everything in moderation; there’s no need to overstuff your copy with keywords. The important thing is to write for the reader, not the search engines.

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How SEO can damage your website