5 reasons why your business needs a blog

Blog Statistics 2017A survey from Technorati has found that consumers often turn to blogs when they’re looking to buy something and rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions.

This is behind retail sites at 56% and brand sites at 34%.

Here are five other compelling reasons for companies to communicate with their customers via a blog:

1) Companies who blog receive 97% more links to their website*

These inbound links are going to significantly help SEO as well as entice more visitors to your website. Producing credible content on a regular basis will improve your company’s standing in its field and communicate your message to a much wider audience.

2) B2B marketers that use blogs receive 67% more leads than those that don’t**

What all businesses need are high-quality leads, and that’s what you get when you consistently provide informative information. By publishing industry news and sharing insights, you build credibility and demonstrate your areas of expertise.

3) 75% of HubSpot's blog views and 90% of blog leads come from old posts

  • Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic
  • 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time

As these statistics from HubSpot show, a little effort can go a long way. Even old blog posts will continue to provide leads and high-quality traffic if they still answer a question that's constantly being asked. Someone types in a relevant query and the search engines will direct them straight to your site.

4) Blogs have been rated as the 5th most trusted source for accurate online information

As the graph below shows, blogs have become a port of call for those looking for further information on products and services.


Blogging Statistics 2017



Blogging offers you a platform that can be used to maintain contact with your existing clients and a way of forging new connections with a fresh consumer base.

5) By 2020, customers will manage 85% of their relationships without talking to a human

This is a scary prediction from Gartner Predicts. Without human contact, how do you build relationships? What, as a company, can you do to counteract this lack of face-to-face interaction?

With a blog, you can bring warmth and personality to your corporate identity. Showing the human side of your business will help you to forge a bond with potential customers. And when you write your blog posts, try and put yourself in the shoes of your readers. What is it that they're likely to want from you?

Can you give them the reassurance that you’re the company they want to do business with? After all, that's what they're looking for.